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VAPE AT DOOR CASE STUDY

How Conversion-Driven Designs Earn Vape At Door Compliments, and 30% of Revenue

Summary

  • Mission/Challenge: Vape At Door was frustrated with unattractive campaign designs that didn’t reflect their brand or convert effectively.
  • Outcome: We revamped their email campaigns with conversion-driven designs that balanced visuals with strategy.
  • Results/Impact: They now consistently generate 30% of revenue from email campaigns.
  • Services:
  • Email Campaign Set Up
  • Email Campaign Management
  • Email Deliverability

Client Background

Vape At Door is a UK-based vape brand. Their emails didn’t match their product quality the designs were weak, off-brand, and didn’t drive conversions. They wanted campaign designs that worked: emails that looked professional, felt on-brand, and most importantly, generated results

Mission/Challenge

The campaign designs were unattractive, inconsistent, and not built with conversions in mind, which raised concerns about wasting more time and money if design updates didn’t translate into sales. What they needed was a conversion-driven approach that could turn campaigns into a reliable revenue channel.

Before (Situation & Concerns)

  • Campaign designs before: Cluttered, outdated, and visually unconvincing.
  • Emotional state: Frustration and hesitation, unsure if investing again in design would pay off.

Previous Campaigns

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Process / Solution

  • Built the full backend system in Klaviyo
  • Set up 12 flows with segmentation for the brand
best campaign2
New Project
New Project (4)
New Project (3)
New Project (2)
New Project (1)
  • Designed branded campaign templates to reflect PopupTee’s identity
  • Created structured segmentation for targeted messaging
  • Implemented deliverability best practices to maintain inbox placement
I’ve been working with Goals and beyond for our email marketing campaigns, and the results have been outstanding. Their strategy is clear, targeted, and highly effective, helping us increase engagement and conversions significantly. Highly recommended for anyone looking to take their email marketing to the next level!
Dan
Founder & CEO

After (Results & Impact)

  • Campaign designs after: Modern, clear, and conversion-driven
  • Customers now compliment their emails
    • 30% of total revenue consistently generated from email campaigns.
    • Emotional shift: From frustration and worry to pride in their campaigns
      and trust in email as a channel.

Email Campaigns

C1 Cyber Monday Launch, New Day, New Deals
BF Early Access, VIPs Shop First
Campaign 06_ 4 day reminder Halloween sale (stock is almost out, buy before the stocks run out completely)
New arrival campaign (1)
New arrival campaign
Campaign 03_ Halloween Pre launch offer to VIPS - unbeatable prices - (we have limited stock so buy as soon as you can)
Campaign 02_ Clearance sale collection

Performance Snapshot

  • Before vs After campaign design comparison
  • Klaviyo revenue attribution

Closing Line

Vape At Door’s journey shows what happens when campaigns move beyond just looking nice. With clear, conversion-driven designs, their emails now generate 30% of total revenue while strengthening brand perception.