US BOOTS CASE STUDY
From Panic to Profit: How US Boot Turned a 0% Email Channel Into 15% Revenue in Just 5 Days
Summary
- Mission/Challenge: USBoot was preparing for a Fox News feature with 0 revenue from email and no way to capture incoming traffic.
- Outcome: We built and launched all their core flows and a high-converting popup form in just 5 days.
- Results/Impact: 15% of revenue generated from flows alone.
- Services:
- Core flows setup
- Pop-up form design
- Branded email templates
- Email Deliverability
Client Background
US Boot is a Texas-based work boot brand crafting high-quality, American-made boots. They were approached by Fox News for a national feature, but while the product credibility was strong, the systems needed to convert that exposure into sales were not yet in place.
Mission/Challenge
When USBoot reached out, they were facing a high-stakes situation with zero revenue attributed to email, no pop-up form to capture new visitors, and no flows in place to nurture or recover customers. Like many clients before committing, they felt pressure and concern about wasting time and money, and with Fox News exposure approaching, they couldn’t afford to get it wrong.
Before (Situation & Concerns)
- Situation: No revenue from email, no popup form, no retention channel
- Key Concerns: Losing the Fox News traffic with no way to capture or convert it
- Emotional State: Hesitation and stress. Was email worth the investment, or would it waste resources?
- Missed Opportunities: No list growth, no follow-up after purchases, no branded communication
- Campaign designs before: None existed
Process / Solution
- Built the full backend system in Klaviyo
- Set up 12 flows with segmentation for the brand
- Designed branded campaign templates to reflect PopupTee’s identity
- Created structured segmentation for targeted messaging
- Implemented deliverability best practices to maintain inbox placement
After (Results & Impact)
- 15% of total revenue generated from flows alone.
- Campaign designs after: Branded, polished templates with strong CTAs.
- Emotional shift: From hesitation and pressure to confidence that email was now a core revenue channel.
Email Campaigns
Email Flows
Pop-Up Forms
- Created 2 pop-ups:
- Time-delay pop-up form
- Exit-intent pop-up form
Performance Snapshot
- Klaviyo revenue attribution dashboard
- Flow performance reports
- Popup form conversions
- Before vs After campaign design
Closing Line
US Boot’s story shows what many brands experience before investing in email, worry about wasted resources and missed opportunities. But within 5 days, they turned that pressure into profit, generating 15% of revenue through flows and securing results from their national Fox News spotlight.