US BOOTS CASE STUDY
From Panic to Profit: How USBoot Turned a 0% Email Channel Into 15% Revenue in Just 5 Days
Summary
- Mission/Challenge: USBoot was preparing for a Fox News feature with 0 revenue from email and no way to capture incoming traffic.
- Outcome: We built and launched all their core flows and a high-converting popup form in just 5 days.
- Results/Impact: 15% of revenue generated from flows alone.
- Services:
- Core flows setup
- popup form design
- branded email templates
- Email Deliverability
Client Background
USBoot is a footwear brand based in the United States. While they had built product credibility, they lacked the systems to convert media exposure into sales. With a national Fox News feature approaching, the stakes were high.
Mission/Challenge
When USBoot reached out, they faced a high-stakes problem:
Before (Situation & Concerns)
- 0 attributed revenue from email.
- No popup form to capture new visitors.
- No flows to nurture or recover customers.
- Campaign designs before: plain layouts, weak CTAs, little personalization
- Pop-up forms before: basic forms with little optimization
Process / Solution
- Built the full backend system in Klaviyo
- Set up 12 flows with segmentation for the brand
- Designed branded campaign templates to reflect PopupTee’s identity
- Created structured segmentation for targeted messaging
- Implemented deliverability best practices to maintain inbox placement
After (Results & Impact)
- 15% of total revenue generated from flows alone.
- Campaign designs after: branded, polished templates with strong CTAs.
- Emotional shift: from hesitation and pressure to confidence that email was now a core revenue channel.
Email Campaigns
Email Flows
Pop-Up Forms
- Created 2 optimized pop-ups
- Time-delay pop-up form with 2.93% conversion rate
- Exit-intent pop-up form with 4.69% conversion rate
Visual Proof (Screenshots)
- Klaviyo revenue attribution dashboard
- Flow performance reports
- Popup form conversions
- Before vs After campaign design
Closing Line
USBoot’s story shows what many brands experience before investing in email, worry about wasted resources and missed opportunities. But within 5 days, they turned that pressure into profit, generating 15% of revenue through flows and securing results from their national Fox News spotlight.