Syalz CASE STUDY
How Syalz Increased Email Revenue from 4.3% to 22% with a Full Email System Overhaul
Summary
- Mission/Challenge: Syalz needed email to do more than just exist in the background
- Outcome: We rebuilt their flows and launched consistent campaigns
- Results/Impact: Email now drives 22% of total revenue for the brand
- Services:
- Email Campaign Set Up
- Email Campaign Management
- Email Flow Overhaul
- Email Flows Management
- Email Deliverability
- Segmentation Strategy
- Email Deliverability Best Practices
Client Background
Syalz is an ecommerce brand selling ergonomic and comfort-focused shoe insoles. They only had a pop up form before us which was great, but it was contributing very little to overall revenue. As traffic continued to grow, they needed email to act as a real retention and revenue channel instead of an afterthought.
Mission/Challenge
Before working with us, email was only generating 4.3% of total revenue. Existing flows were underperforming, campaigns lacked structure, and there was no clear backend system designed to convert and retain customers consistently.
Before (Situation & Concerns)
- Email revenue contribution at only 4.3%
- Outdated or ineffective flows
- Lack of strategic segmentation
- Inconsistent campaign execution
- No clear backend system driving repeat purchases
Previous Campaigns
Process / Solution
- Built the full backend system in Klaviyo
- Set up 12 flows with segmentation for the brand
- Designed branded campaign templates to reflect PopupTee’s identity
- Created structured segmentation for targeted messaging
- Implemented deliverability best practices to maintain inbox placement
After (Results & Impact)
- Email revenue increased from 4.3% to 22%
- Email became a core revenue channel for the brand
- Improved customer lifetime value through stronger flows
- Campaigns now support and amplify flow performance
- Revenue continues to scale as traffic increases
Email Campaigns
Email Flows
Pop-Up Forms
- Created a time-delay Pop up form with conversion rate of more than 4%
Performance Snapshot
- Klaviyo revenue dashboard screenshot
Closing Line
Syalz went from barely relying on email to generating 22% of total revenue through a structured backend system. This is what happens when email is built to scale, not just exist.