SKINCARE ROUTINE BRAND CASE STUDY
How We Generated $287K in Attributed Revenue for a Skincare Routine Brand
Summary
- Mission/Challenge: The skincare routine brand needed a stronger post-BFCM retention plan, consistent campaign execution, and more revenue from automated lifecycle flows.
- Outcome: We introduced a segmented campaign cadence, increased sending frequency for peak-season audiences, and optimised high-intent flows.
- Results/Impact: $1,546,962.38 total revenue and $287,315.47 attributed revenue in 30 days, with attributed revenue up 133% versus the previous period.
- Services:
- Email Campaign Strategy and Management
- Klaviyo Flow Optimisation
- Audience Segmentation
- Peak-Season Campaign Planning
- Email and SMS Performance Management
Client Background
This established skincare routine brand has strong seasonal demand, particularly toward the end of December.
The business uses Klaviyo to support customer retention across campaigns, automated flows, email, and SMS.
Mission/Challenge
Following BFCM, the brand needed to maintain sales momentum through the rest of the holiday period. Campaign activity had been concentrated at the start of November, with limited follow-up during the remainder of the month.
The team needed a consistent sending cadence, stronger audience segmentation, and better use of automated flows as demand increased toward Christmas.
Before (Situation & Concerns)
- Campaign activity was concentrated at the beginning of November
- Limited post-BFCM follow-up across the remainder of the month
- Heavy reliance on text-based emails instead of a planned campaign mix
- No consistent peak-season cadence for targeted audience segments
- Revenue opportunities within browse, checkout, and post-purchase flows were not fully optimised
Process / Solution
- Built a segmented campaign plan covering the post-BFCM and Christmas period
- Increased frequency from approximately two emails per week to daily sends for selected peak-season segments
- Optimised high-intent flows, including browse abandonment and abandoned checkout
- Maintained consistent campaigns through audience segmentation and ongoing performance reviews
- Balanced email and SMS activity while protecting engagement during the highest-volume period
After (Results & Impact)
- $1,546,962.38 in total revenue from 23 November to 23 December 2025
- $287,315.47 in attributed revenue, equal to 18.57% of total revenue
- Attributed revenue increased 133% versus the previous period
- Flows generated $232,126.61, contributing 80.79% of attributed revenue, while campaigns generated $55,188.86 and 19.21%
- Email generated $279,676.35 and 97.34% of attributed revenue, while SMS generated $7,639.12 and 2.66%
Performance Snapshots
Closing Line
The skincare routine brand now has a consistent peak-season retention system where segmented campaigns and optimised flows work together to generate $287,315.47 in attributed revenue in 30 days.