D-ROBE CASE STUDY
How Campaigns Generated £31,319.69 and 27.9% of Revenue for an Outdoor Apparel Brand
Summary
- Mission/Challenge: D-Robe needed a consistent campaign strategy to educate customers, capture seasonal demand, and generate more revenue from its existing audience.
- Outcome: We planned, designed, and managed targeted, conversion-focused campaigns in Omnisend.
- Results/Impact: Omnisend generated £31,319.69, accounting for 27.9% of the brand’s £112,166.36 total store revenue.
- Services:
- Email Campaign Strategy and Management
- Email Campaign Set Up
- Email Copywriting
- Custom Email Design
- Audience Segmentation
- Email Deliverability
Client Background
D-Robe is a UK outdoor clothing brand offering functional outerwear for customers who want to enjoy the outdoors in changing weather. Its range includes unisex waterproof changing robes, knitwear, waterproof bags, and accessories, with an emphasis on style, function, versatility, and more mindful clothing choices.
The brand needed campaigns that could clearly communicate product benefits while turning seasonal interest and existing website traffic into measurable revenue.
Mission/Challenge
Outdoor changing robes are a considered purchase. Customers need to understand warmth, waterproofing, versatility, sizing, and how the products fit into their lifestyle before they feel confident buying.
D-Robe needed a structured campaign system that could educate potential customers, showcase the products in real situations, support key seasonal moments, and convert interest into purchases.
Before (Situation & Concerns)
- No consistent revenue-focused campaign calendar
- Product features required clearer customer education
- Campaigns needed stronger visual consistency
- Seasonal demand required timely and relevant messaging
- Different customer groups needed more targeted communication
Process / Solution
- Built a structured, revenue-focused campaign strategy in Omnisend
- Planned campaigns around product education, outdoor lifestyle, seasonal demand, and promotional moments
- Designed branded campaign templates that reflected D-Robe’s functional outdoor identity
- Segmented audiences to deliver more relevant messaging
- Implemented deliverability best practices to maintain inbox placement
After (Results & Impact)
- £112,166.36 in total store revenue
- £31,319.69 generated through Omnisend
- Omnisend accounted for 27.9% of total revenue
- Campaigns became a reliable revenue channel for the brand
- Clearer product education and consistent designs strengthened customer confidence
Performance Snapshots
Closing Line
D-Robe now has a structured campaign system that generated £31,319.69 through Omnisend, representing 27.9% of the brand’s £112,166.36 total store revenue.