AMAQ CASE STUDY
How We Built a Complete Retention System for a Premium Modest Swimwear Brand
Summary
- Mission/Challenge: AMAQ needed a complete retention system to educate customers and support the entire buying journey.
- Outcome: We built 12 segmented email flows and launched consistent branded campaigns.
- Results/Impact: A complete email funnel that converts, nurtures, and retains customers throughout their journey.
- Services:
- Email Campaign Set Up
- Email Campaign Management
- 12 Email Flows Set Up with Segmentation
- Email Flows Management
- Email Deliverability
Client Background
AMAQ is a premium modest swimwear brand founded by two sisters with a shared passion for travel, fashion, and self-expression.
The brand creates stylish, functional swimwear for women who want greater coverage without compromising comfort or design. Its collections include swimwear sets, tops, bottoms, cover-ups, underlayers, and head covers.
Mission/Challenge
AMAQ needed more than occasional promotional emails. The brand required a complete retention system that could welcome subscribers, educate customers, recover abandoned shoppers, and encourage repeat purchases.
The brand also needed to communicate the benefits of its hidden water-flow gills, UPF 50+ protection, quick-dry fabric, breathability, and chlorine resistance in a clear and engaging way.
Before (Situation & Concerns)
- No complete email funnel covering the customer journey
- Core automated flows needed to be created
- Limited automated follow-up with subscribers and customers
- Campaigns needed a consistent strategy and schedule
- Campaign designs before: limited personalisation, inconsistent layouts, and minimal focus on conversion
Process / Solution
- Built the full backend system in Klaviyo
- Set up 12 flows with segmentation for the brand
- Designed branded campaign templates to reflect PopupTee’s identity
- Created structured segmentation for targeted messaging
- Implemented deliverability best practices to maintain inbox placement
After (Results & Impact)
- AMAQ now has a complete email retention system
- New subscribers receive a structured brand introduction
- Professional email designs strengthen brand perception
- Customers are educated about product features and benefits
- Consistent campaigns keep subscribers engaged
Email Campaigns
Email Flows
Pop-Up Forms
- Created optimized pop-up:
- Time-delay pop-up form with 4.30% conversion rate
Closing Line
AMAQ now has a complete retention system powered by 12 segmented flows and consistent campaigns.