ABLETON TEMPALTE CASE STUDY
How Ableton Template Went From 0% to 30% of Revenue Through Email Campaigns
Summary
- Mission/Challenge: Ableton Template had no email activity and 0% attributed revenue.
- Outcome: We built and executed campaigns with conversion-driven designs and strategy.
- Results/Impact: Email campaigns now contribute 30% of total revenue.
- Services:
- Campaign Strategy
- Conversion-driven designs
- Branded templates
- Email Flows Management
- Email Deliverability
Client Background
Ableton Template is a digital products brand serving music producers worldwide. Despite having strong products, they weren’t leveraging email at all. With 0% attributed revenue from email, they were missing one of the most profitable marketing channels.
Mission/Challenge
With no campaigns being sent and no revenue attributed to email, the brand faced the pressure of starting from zero, unsure whether investing in email would be worth the effort and money.
Before (Situation & Concerns)
- Campaign revenue before: 0% attributed revenue.
- Campaign Activity: None, no strategy, no design, no presence.
- Emotional state: Hesitant and worried about whether emails would deliver results or become a wasted investment.
- Campaign designs before: Plain layouts, weak CTAs, little personalisation.
Process / Solution
- Built the full backend system in Klaviyo
- Set up 12 flows with segmentation for the brand
- Designed branded campaign templates to reflect PopupTee’s identity
- Created structured segmentation for targeted messaging
- Implemented deliverability best practices to maintain inbox placement
After (Results & Impact)
- Campaign Revenue: 30% of total sales.
- Campaign designs: Branded, professional, and conversion-driven.
- Campaign structure: Regular calendar mixing promotional launches, educational content, and engagement campaigns.
- Emotional shift: From hesitation about email to confidence in it as a growth driver.
Email Campaigns
Email Flows
Pop-Up Forms
- We created an exit-intent pop-up form featuring a mystery discount offer designed to capture visitors who are about to leave the site.
- The form is performing strongly, converting at 8%, which reflects effective targeting and an appealing offer that motivates users to subscribe.
Conclusion
Ableton Template’s story shows how quickly email can become a revenue engine when done right. By starting from zero and implementing a structured, conversion-driven campaign strategy, email now generates 30% of their revenue.