ABLETON TEMPALTE CASE STUDY
How Ableton Template Went From 0% to 30% of Revenue Through Email Campaigns
Summary
- Mission/Challenge: Ableton Template had no email activity and 0% attributed revenue.
- Outcome: We built and executed campaigns with conversion-driven designs and strategy.
- Results/Impact: Email campaigns now contribute 30% of total revenue.
- Services:
- Campaign strategy
- conversion-driven designs
- branded templates
- Email Flows Management
- Email Deliverability
Client Background
Ableton Template is a digital products brand serving music producers worldwide. Despite having strong products, they weren’t leveraging email at all. With 0% attributed revenue from email, they were missing one of the most profitable marketing channels.
Mission/Challenge
With no campaigns being sent and no revenue attributed to email, the brand faced the pressure of starting from zero, unsure whether investing in email would be worth the effort and money.
Before (Situation & Concerns)
- Campaign revenue before: 0% attributed revenue.
- Campaign activity: none, no strategy, no design, no presence.
- Emotional state: hesitant and worried about whether email would deliver results or become a wasted investment.
- Campaign designs before: plain layouts, weak CTAs, little personalization
Previous Campaigns
Process / Solution
- Built the full backend system in Klaviyo
- Set up 12 flows with segmentation for the brand
- Designed branded campaign templates to reflect PopupTee’s identity
- Created structured segmentation for targeted messaging
- Implemented deliverability best practices to maintain inbox placement
After (Results & Impact)
- Email now drives 15% of the brand’s total revenue
- Revenue contribution from email is scaling as paid ads increase traffic
- Higher customer lifetime value through automated flows
- Stronger brand perception with professional, consistent campaigns
Email Campaigns
Email Flows
Pop-Up Forms
- Created 2 optimized pop-ups
- Time-delay pop-up form with 2.93% conversion rate
- Exit-intent pop-up form with 4.69% conversion rate
Visual Proof (Screenshots)
- Klaviyo revenue dashboard screenshot
- Flow performance screenshots
- Campaign before vs after screenshots
- Pop-up performance screenshots
Closing Line
Ableton Template’s story shows how quickly email can become a revenue engine when done right. By starting from zero and implementing a structured, conversion-driven campaign strategy, email now generates 30% of their revenue.