ASTOS CASE STUDY
How We Built a Complete Email Marketing Funnel for a Premium Fashion Brand
Summary
- Mission/Challenge: ASTOS needed a structured retention system covering the complete customer journey.
- Outcome: We created their core automated flows and launched consistent branded campaigns.
- Results/Impact: ASTOS now has a complete email funnel that converts, nurtures, and retains customers.
- Services:
- Email Campaign Set Up
- Email Campaign Management
- Email Flows Set Up
- Email Flows Management
- Email Deliverability
Client Background
ASTOS is a European premium fashion ecommerce brand offering clothing, watches, eyewear, jewellery, and accessories to customers worldwide.
The brand combines understated luxury with everyday confidence and has received more than 2,000 customer reviews. As its product range and audience grew, ASTOS needed a complete email system that could support customers throughout their journey.
Mission/Challenge
ASTOS needed more than occasional promotional emails. The brand required a complete retention funnel that could welcome subscribers, recover abandoned shoppers, convert customers, and encourage repeat purchases.
The goal was to combine automated flows with consistent campaigns while maintaining ASTOS’s premium brand identity.
Before (Situation & Concerns)
- No automated flows to capture and convert traffic
- Email revenue was close to zero
- Email designs needed stronger brand consistency
- Multiple product categories required clearer promotion
- Potential sales could be lost without abandonment automation
- Email was not being used as a complete retention channel
Process / Solution
- Built the full backend system in Klaviyo
- Set up 12 flows with segmentation for the brand
- Designed branded campaign templates to reflect PopupTee’s identity
- Created structured segmentation for targeted messaging
- Implemented deliverability best practices to maintain inbox placement
After (Results & Impact)
- New subscribers receive a structured brand introduction
- Core flows now run automatically
- Abandoned visitors and shoppers receive relevant follow-ups
- Customers receive consistent campaigns throughout the month
Email Campaigns
Email Flows
Closing Line
ASTOS went from needing a structured retention system to having a complete email funnel powered by automated flows, segmentation, and consistent campaigns.