QYNDA CASE STUDY
How We Turned QYNDA’s Email Into a Predictable Revenue Channel Driving Consistent Growth Without Increasing Ad Spend
Summary
- Mission/Challenge: QYNDA needed a structured retention system to convert traffic into repeat customers instead of relying only on paid ads.
- Outcome: We built and optimized a complete backend email ecosystem including campaigns, segmentation, automation flows, and deliverability optimization.
- Results/Impact: Email became a consistent revenue-driving channel, improved customer lifetime value, and supported sustainable brand growth.
- Services:
- Email Campaign Set Up
- Email Campaign Management
- Email Flows Set Up
- Email Flows Management
- Email Deliverability Optimization
Client Background
QYNDA, an emerging apparel brand focused on modern, trend-driven fashion, had growing traffic but needed a structured email retention system to capture visitors, convert first-time buyers, increase repeat purchases, and reduce dependency on paid ads.
Mission/Challenge
The brand relied heavily on paid traffic and lacked a backend system to drive consistent revenue. QYNDA needed a structured email marketing infrastructure that could convert visitors into loyal customers, increase retention, and build predictable monthly revenue.
Before (Situation & Concerns)
- No automated flows to capture and convert traffic
- Email revenue contribution was minimal
- Inconsistent campaigns with no clear design or branding
- Sending the same campaign designs repeatedly with only content changes
-
No segmentation or personalization strategy
Previous Campaigns
Process / Solution
- Built the full backend system in Klaviyo
- Set up 12 flows with segmentation for the brand
- Designed branded campaign templates to reflect PopupTee’s identity
- Created structured segmentation for targeted messaging
- Implemented deliverability best practices to maintain inbox placement
After (Results & Impact)
- Email became a consistent revenue channel.
- Email flows were implemented.
- Consistent, branded campaign designs were introduced.
- Segmentation improved targeting and personalization.
Email Campaigns
Email Flows
Pop-Up Forms
- Created 2 optimized pop-ups:
- Time-delay pop-up form with 3.64% conversion rate
- Arabic version of pop-up form with 4.09% conversion rate
Performance Snapshots
- Pop-up performance screenshots
Closing Line
QYNDA now has a backend email system that contributes 24% of total revenue and is growing as their traffic increases.