We Earth CASE STUDY
How we supported We Earth’s scale from $72k to $240k in total revenue and strengthened email performance from $26k to $83k during Black Friday
Summary
- Mission/Challenge: Weearth was already in a scaling phase with strong momentum. The challenge was making sure email could properly support that growth, especially during a high-pressure period like Black Friday, without becoming a bottleneck
- Outcome: We optimized Weearth’s existing email setup, improved core flows, strengthened campaign execution, and supported a structured Black Friday strategy so email could complement growth instead of slowing it down
- Results/Impact: Email became more stable, more intentional, and better aligned with Weearth’s scaling efforts, particularly during peak demand periods
- Services:
- Email Campaign Set Up
- Email Campaign Management
- Email Flows Optimizations
- Email Deliverability
Client Background
We Earth was experiencing consistent growth and increasing traffic. Email existed as a channel but needed refinement to keep up with the pace of the business and upcoming sales moments.
Mission/Challenge
As traffic increased, the priority was ensuring core flows performed reliably while improving consistency and clarity across campaigns, supporting Black Friday with structure instead of last-minute execution, and protecting deliverability at higher send volumes. The goal was to make email feel calm and controlled during peak periods, so it could keep up with growth rather than chase it
Before (Situation & Concerns)
- Core flows were live but not fully optimized for scale
- Campaign execution felt reactive under pressure
- Segmentation and timing needed refinement
- Black Friday planning lacked structure
- Whether email could handle increased demand
- Risk of list fatigue or inbox issues during sales
- Lack of confidence in peak-period execution
Previous Campaigns
Process / Solution
- Built the full backend system in Klaviyo
- Set up 12 flows with segmentation for the brand
- Designed branded campaign templates to reflect PopupTee’s identity
- Created structured segmentation for targeted messaging
- Implemented deliverability best practices to maintain inbox placement
After (Results & Impact)
- Email supported Weearth’s growth instead of lagging behind
- Black Friday execution felt planned and predictable
- Reduced risk around deliverability and list fatigue
- Stronger brand perception with professional, consistent campaigns
Email Campaigns
Email Flows
![Post Purchase 5 - Upsell [Product 1] (REPLACEMENTS) (1)](https://goalsandbeyond.co/wp-content/uploads/2026/01/Post-Purchase-5-Upsell-Product-1-REPLACEMENTS-1-1-scaled.png)
Pop-Up Forms
- Exit-intent pop-up form with 4.69% conversion rate
Performance Snapshot
- Klaviyo revenue dashboard screenshot
- Flow performance screenshots
- Campaign before vs after screenshots
- Pop-up performance screenshots
Closing Line
Weearth didn’t need more tactics; they needed email to keep up with growth, especially when it mattered most and that’s exactly what we supported.