Book A Call

GUNNER HOUND CASE STUDY

How We Built Gunner & Hound’s Backend Flow System From Scratch to Drive 25% Revenue

Summary

  • Mission/Challenge: As a startup, Gunner & Hound had no backend flows or system in place.
  • Outcome: We built 12+ conversion-driven flows covering the entire customer journey.
  • Results/Impact: 25% of total revenue now comes from flows running on autopilot.
  • Services:
  • Backend automation
  • 12+ flows
  • conversion-driven templates
  • Email Flows Management
  • Email Deliverability

Client Background

Gunner & Hound is a U.S.-based startup apparel brand. With no email foundation in place, they lacked a system to capture leads, convert customers, or drive repeat sales. They needed more than a quick fix, they needed a backend built to scale.

Mission/Challenge

With no automations, backend flows, or retention system—and facing startup pressure with limited resources—they needed a strong email foundation to turn visitors into customers and customers into repeat buyers

Before (Situation & Concerns)

  • Flow revenue before: 0% (no automated flows).
  • Customer journey: fragmented — new signups, abandoned carts, and post-purchase touchpoints were missed.
  • Emotional state: startup uncertainty — how to build a system that brings stability without overcomplicating things.
  • Campaign designs before: plain layouts, weak CTAs, little personalization

Previous Campaigns

screencapture-klaviyo-campaign-01JHFSQ7XBD9N3Y1R3TKWS81GT-web-view-2025-10-14-20_57_57
screencapture-klaviyo-campaign-01JHFS0M0306ER2EZXCA6Z00C9-web-view-2025-10-14-20_58_07
screencapture-klaviyo-campaign-01JHFRAMDB7H6WA176HT3GCPJF-web-view-2025-10-14-20_58_19
screencapture-klaviyo-campaign-01JG6VNQ1MT38J6XXM58MP4RHJ-web-view-2025-10-14-20_58_24
screencapture-klaviyo-campaign-01JJAP4QGGNWYHK34J38Z8WJ0E-web-view-2025-10-14-20_57_43

Process / Solution

  • Built the full backend system in Klaviyo
  • Set up 12 flows with segmentation for the brand
best campaign2
New Project
New Project (4)
New Project (3)
New Project (2)
New Project (1)
  • Designed branded campaign templates to reflect PopupTee’s identity
  • Created structured segmentation for targeted messaging
  • Implemented deliverability best practices to maintain inbox placement
As a startup, they felt the familiar hesitation — worried about whether building such a big backend was worth the investment. But once the system was live, that worry turned into relief and confidence. The flows immediately began generating revenue automatically, making email one of their most dependable channels.

After (Results & Impact)

  • Flow revenue after: 25% of total sales.
  • 12+ flows now run on autopilot, converting visitors, nurturing customers, and driving repeat purchases.
  • Startup foundation: stable, scalable backend system that works 24/7.
  • Emotional shift: from pressure and uncertainty to relief and confidence in predictable revenue.

Email Campaigns

5 Days Left—Don’t Miss These Limited Tees!
Cool Hoodies for Cool Kids (and Grown-Ups Too)
Flash Sale Campaign
For the Otakus and the Gamers—Your Tee Awaits!
Frame 1410103884
Frame 1410103896
Last Call_ These Pop-Up Tees Disappear in 48 Hours!
Pop Up Tee - Flowchart Email
Promote 1 design from Men_s shirt collection
Promote 1 design from Shark Week collection
Promoting Boo Venom T-shirts

Email Flows

Welcome 8
Welcome 7
Welcome 6
Welcome 5 USP
Welcome 3_ – Brand Story_
Welcome 4 Testimonials
Welcome 2 – Best Sellers_
Welcome 1
WELCOME 1 – Prospects - with incentive
Site Abandonment 1
Site Abandonment 2
Site Abandonment 3
Site Abandonment 4
Site Abandonment 1
Site Abandonment 2
Site Abandonment 3
Site Abandonment 4
5 Days Left—Don’t Miss These Limited Tees!
Cool Hoodies for Cool Kids (and Grown-Ups Too)
Flash Sale Campaign
For the Otakus and the Gamers—Your Tee Awaits!
Frame 1410103884
Frame 1410103896
Last Call_ These Pop-Up Tees Disappear in 48 Hours!
Pop Up Tee - Flowchart Email
Promote 1 design from Men_s shirt collection
Promote 1 design from Shark Week collection
Promoting Boo Venom T-shirts
Cart 1
Cart 3
Post-Purchase #4
Post-Purchase #5
Post-Purchase (1st time buyers)
Post-Purchase (educational email)
Post-Purchase (repeated customers)
Post-Purchase 6
Post-purchase-email-3-upsell-email-scaled
Post-Purchase-Upsell
VIP email #1
VIP email #2
VIP email #3
Winback-4-Reminder-discount-email-scaled
Winback-10-scaled
Winback #2 (Educational email)
Winback #3 (Discount email)
Sunset #1 (with discount)
Sunset #2 (goodbye forever)
BROWSE 1
BROWSE 2
BROWSE 3
Cart 3
Cart 1
Review request email
Post-Purchase 6
Post-Purchase (repeated customers)
Post-Purchase (educational email)
Post-Purchase (1st time buyers)
Post-Purchase #5
Post-Purchase #4
Site Abandonment 4
Site Abandonment 3
Site Abandonment 2
Site Abandonment 1
VIP email #3
VIP email #2
VIP email #1
Sunset #2 (goodbye forever)
Sunset #1 (with discount)

Pop-Up Forms

  • Created 2 optimized pop-ups
  • Time-delay pop-up form with 2.93% conversion rate
  • Exit-intent pop-up form with 4.69% conversion rate

Visual Proof (Screenshots)

  • Klaviyo revenue dashboard screenshot
  • Flow performance screenshots
  • Campaign before vs after screenshots
  • Pop-up performance screenshots

Closing Line

PopupTee now has a backend email system contributing 15% of total revenue and climbing as their traffic grows. If you want similar results for your brand, let’s talk.