Book A Call

GUNNER AND HOUND CASE STUDY

Created a backend email system for this apparel brand that now generates 25% of revenue through automated flows.

Summary

  • Mission/Challenge: As a startup, Gunner & Hound had no backend flows or system in place.
  • Outcome: We built 12+ conversion-driven flows covering the entire customer journey.
  • Results/Impact: 25% of total revenue now comes from flows running on autopilot.
  • Services:
  • Backend automation
  • 12+ flows
  • Conversion-driven templates
  • Email Flows Management
  • Email Deliverability

Client Background

Gunner & Hound is a U.S.-based startup apparel brand. With no email foundation in place, they lacked a system to capture leads, convert customers, or drive repeat sales. They needed more than a quick fix, they needed a backend built to scale.

Mission/Challenge

With no automations, backend flows, or retention system, and facing startup pressure with limited resources, they needed a strong email foundation to turn visitors into customers and customers into repeat buyers.

Before (Situation & Concerns)

  • Flow revenue before: 0% (no automated flows).
  • Emotional state: They were uncertain on how to build a system that brings stability without overcomplicating things.

Process / Solution

  • Built the full backend system in Klaviyo
  • Set up 12 flows with segmentation for the brand
best campaign2
New Project
New Project (4)
New Project (3)
New Project (2)
New Project (1)
  • Designed branded campaign templates to reflect PopupTee’s identity
  • Created structured segmentation for targeted messaging
  • Implemented deliverability best practices to maintain inbox placement
As a startup, they felt the familiar hesitation, worried about whether building such a big backend was worth the investment. But once the system was live, that worry turned into relief and confidence. The flows immediately began generating revenue automatically, making email one of their most dependable channels.

After (Results & Impact)

  • Flow revenue now drives 25% of the total sales.

  • 12+ flows now run on autopilot, converting visitors, nurturing customers, and driving repeat purchases.
  • Now they have a stable, scalable backend system that works 24/7.

Email Flows

Welcome 1 (1)
Welcome 2 (1)
Welcome 3 (1)
Welcome 4 (1)
Welcome 5 (1)
Welcome 6 (1)
Welcome 7 (1)
Welcome 8 (1)
Welcome 9 (1)
Site abandonment (1)
browse 1
browse 2
browse 3
5 Days Left—Don’t Miss These Limited Tees!
Cool Hoodies for Cool Kids (and Grown-Ups Too)
Flash Sale Campaign
For the Otakus and the Gamers—Your Tee Awaits!
Frame 1410103884
Frame 1410103896
Last Call_ These Pop-Up Tees Disappear in 48 Hours!
Pop Up Tee - Flowchart Email
Promote 1 design from Men_s shirt collection
Promote 1 design from Shark Week collection
Promoting Boo Venom T-shirts
CHECKOUT email 5
CHECKOUT email 6
CHECKOUT email 7
Post 1
Post 2
Post 3
Post 4
Post 5
Post 6
Email 1_ VIP Welcome – Instant Perks for Gunner & Hound_
Winback 1 (1)
Winback 2 (1)
Winback 3 (1)
BROWSE 1
BROWSE 2
BROWSE 3
Cart 3
Cart 1
Review request email
Post-Purchase 6
Post-Purchase (repeated customers)
Post-Purchase (educational email)
Post-Purchase (1st time buyers)
Post-Purchase #5
Post-Purchase #4
Site Abandonment 4
Site Abandonment 3
Site Abandonment 2
Site Abandonment 1
VIP email #3
VIP email #2
VIP email #1
Sunset #2 (goodbye forever)
Sunset #1 (with discount)

Pop-Up Forms

  • Created 2 optimized pop-ups:
  • Time-delay pop-up form with 10% conversion rate
  • Exit-intent pop-up form with 14% conversion rate

Performance Snapshot

Conclusion

For startups like Gunner & Hound, building the right foundation makes all the difference. With 12+ conversion-driven flows powering their backend, they now generate 25% of revenue on autopilot, freeing them to focus on growth while email works in the background.