VAPE AT DOOR CASE STUDY
How Conversion-Driven Designs Earn Vape At Door Compliments, and 30% of Revenue
Summary
- Mission/Challenge: Vape At Door was frustrated with unattractive campaign designs that didn’t reflect their brand or convert effectively.
- Outcome: We revamped their email campaigns with conversion-driven designs that balanced visuals with strategy.
- Results/Impact: They now consistently generate 30% of revenue from email campaigns.
- Services:
- Email Campaign Set Up
- Email Campaign Management
- 12 Email Flows Set Up with Segmentation
- Email Flows Management
- Email Deliverability
Client Background
Vape At Door is a UK-based vape brand. Their emails didn’t match their product quality — the designs were weak, off-brand, and didn’t drive conversions. They wanted campaign designs that worked: emails that looked professional, felt on-brand, and most importantly, generated results.PopupTee is a pop-culture-inspired apparel brand. As they began scaling paid ads to drive more traffic, they wanted a system to capture, nurture, and convert visitors into repeat customers without relying solely on ads.
Mission/Challenge
They needed a conversion-focused campaign system that replaced inconsistent designs with a revenue-driven approach to turn every send into sales.
Before (Situation & Concerns)
- Campaign designs before: cluttered, outdated, and visually unconvincing.
- Emotional state: frustration and hesitation, unsure if investing again in design would pay off.
Previous Campaigns
Process / Solution
- Built the full backend system in Klaviyo
- Set up 12 flows with segmentation for the brand
- Designed branded campaign templates to reflect PopupTee’s identity
- Created structured segmentation for targeted messaging
- Implemented deliverability best practices to maintain inbox placement
After (Results & Impact)
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Campaign designs after: modern, clear, and conversion-driven
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- Customers now compliment their emails.
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30% of total revenue consistently generated from email campaigns.
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Emotional shift: from frustration and worry to pride in their campaigns and trust in email as a channel.
Email Campaigns
Email Flows
Visual Proof (Screenshots)
- Before vs After campaign design comparison
- Klaviyo revenue attribution
Closing Line
Vape At Door’s journey shows what happens when campaigns move beyond just looking nice. With clear, conversion-driven designs, their emails now generate 30% of total revenue while strengthening brand perception.